Why Cleaning Services Are Vital For First Impressions
Business leaders know instinctively that first impressions are essential. Interestingly, though, there’s also a lot of hard data backing up their intuition.
Research from Princeton psychologists Janine Willis and Alexander Todorov found that people form their opinions of others in as little as a tenth of a second. The moment they encounter a new entity (a person or business), their unconscious mind gets to work, analysing them using its fabulous parallel processing power. Within a fraction of a second, thoughts are already whizzing around their mind, telling them whether they’ve encountered something “good” or not. And just a few seconds later, they complete the process – something that colours their perceptions from that point onwards.
Smart businesses, therefore, pay a lot of attention to their facility management and how they make people feel when they first encounter them. On the face of it, large, grande atriums in office buildings don’t make a lot of sense. But when you dig down into the science of first impressions, you quickly realise why companies spend so much money on them. Spaces like these create a fabulous impact and set the scene for everything else that follows.