Latest News & Updates

When it comes to making first impressions, the visual is the most important of all the senses. According to the Chamber of Commerce Foundation in the US, people make 55 per cent of their first impressions based on what they see. Only 7 per cent come from the words that people say, and 38 per cent come from the words that they hear. These are just casual statistics: they ring true in your life too. Think about how you felt the last time you went somewhere new as a customer. There will have been times in your life when you arrived at business premises and immediately felt uncomfortable. The smell was terrible, there were cobwebs all around the ceiling, and everything looked tatty and dirty.

Now recall how you felt about that establishment overall. Chances are, it wasn’t good. Some businesses lose the ability to self-reflect on their cleanliness. How they appear just becomes “normal.” Employees get used to the rot, and management stops noticing it, or worrying about it. It is only when clients or customers visit that somebody sees it for what it is. Public venues, like schools, libraries, stadiums, cinemas and gyms, are often the first to become decrepit, thanks to the sheer number of people who use them. Over time, though, even hospitality establishments, like hotels and restaurants, can suffer. And eventually, office-based businesses can too.

The process at work here is a bit like the frog in hot water analogy. If you boil the water immediately, the frog will hop out. If you heat it slowly, though, it won’t notice. Something similar happens in business premises.

Second, they have an eye for how your premises appear to customers when they see it for the first time. They know, for instance, if you’re hitting your brand targets. If you’re not, they can suggest ways to improve things, helping you create those all-important positive first impressions.

Don’t forget, professional cleaners have a bag of tricks up their sleeves to achieve these fabulous results. They know, for instance, that the state of the bathroom is critical. If it smells, it will put people off, and all they will remember about you is your terrible toilets. They also understand that people tend to look down at the floor when they first enter commercial premises. Scuffs, marks and dirt can have a negative impact on perceptions of your enterprise. The exterior appearance of your premises also matters. Clean, well-presented and beautiful cladding, mortar, windows and pavements all help to generate a positive first impression. Cigarette stubs, stains above and below vents, and materials covered in mildew do the opposite.

In 2020, the importance of cleaning is more important than ever before. COVID-19 means that customers want to see evidence that you’re doing everything you can to protect them from the virus. Attempting to clean in-house will only cause you to fall short of their expectations. Only professional cleaners have the skills you need to protect everyone who arrives on-site. Businesses, therefore, are increasingly turning to the cleaning industry to help them attract customers. Cleaning provides a high return on investment, securing new clients and helping to make your premises safe in an era of pandemics. You can radically overhaul your workplace and create those all-important positive first impressions.